Maximize ROI through data-driven performance campaigns designed to generate real leads, sales, and revenue — not just clicks or impressions.
- End-to-end campaign strategy, setup, and optimization
- Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube campaigns
- A/B testing, funnel optimization, and ROI tracking
- Real-time analytics and transparent reporting
- Industry-specific targeting for B2B and B2C
- Retargeting, lookalike audience, and remarketing mastery
- Scalable budgets and cross-platform media planning
- Creative ad copy, landing page, and design assistance
Why Trust Us
Why Trust Us
What is Performance Marketing?
Performance Marketing is a digital marketing strategy where advertisers pay only when a specific action — like a sale, lead, or click — is achieved. Unlike traditional campaigns, performance marketing is entirely ROI-focused, measurable, and adaptable. It includes platforms like Google Ads, Facebook Ads, and LinkedIn Ads, enabling businesses to precisely target their audience and drive conversions.
This approach is ideal for startups, e-commerce platforms, service-based businesses, and brands that need real-time tracking and performance analytics. UrbanDox helps businesses build result-centric campaigns that not only increase visibility but also directly impact the bottom line through lead acquisition and customer retention.
Why Invest in Performance Marketing?
Performance marketing empowers businesses to scale fast without wasting ad spend. Its precise targeting and pay-per-result model make it ideal for businesses with clear performance goals like lead generation or eCommerce sales. With smart tracking and audience segmentation, performance marketing offers flexibility, accountability, and high ROI for every advertising rupee spent.
-
Budget efficiency: Pay only for results (clicks, leads, conversions)
-
Real-time tracking and optimization
-
Highly measurable and transparent
-
Audience-specific targeting across digital channels
-
Scalable based on business goals and budget
-
Multi-platform integration for holistic marketing
-
Remarketing and funnel re-engagement
-
Faster go-to-market strategy for new products/services
Who Can Use Performance Marketing?
Any business looking to grow digitally with a defined performance goal can use performance marketing. Whether you’re a new D2C brand, a real estate firm, a B2B SaaS company, or a healthcare provider — this strategy delivers direct ROI by reaching the right users at the right time with the right message.
-
eCommerce businesses seeking sales or repeat purchases
-
Startups looking for user acquisition and brand visibility
-
Service businesses targeting leads or bookings
-
Education and EdTech brands looking for enrollment or form fills
-
Mobile apps wanting installs or in-app purchases
-
B2B firms needing inbound qualified leads
-
Real estate or finance firms aiming at high-ticket inquiries
-
Agencies and aggregators managing client campaigns
Essential Setup Requirements
To get started with a performance marketing campaign, we’ll require account access, brand creatives, and performance goals. This helps us define your campaign structure, audience segmentation, and ad creative strategy.
-
Access to ad platforms (Google Ads, Meta Business Manager, etc.)
-
Website or landing page URL
-
Product or service catalog (if eCommerce)
-
Defined campaign objectives and KPIs
-
Existing creatives (banners, videos, etc.)
-
UTM structure and Google Analytics access (for tracking)
-
CRM integration (if applicable)
-
Business verification documents for ad account creation
Campaign Execution Process
At UrbanDox, our performance marketing campaigns follow a full-funnel approach. We plan, launch, and optimize every stage of the journey — from awareness to action. Here’s how our delivery works:
-
Discovery call to understand business goals & KPIs
-
Competitor & audience analysis
-
Media plan and platform recommendation
-
Ad account setup and audience segmentation
-
Campaign structure and budget planning
-
Creative design (banners, videos, copies)
-
Tracking setup (Google Tag Manager, Pixel, UTM links)
-
Campaign launch and daily performance monitoring
-
Weekly optimization reports & scaling strategies
-
Ongoing creative and targeting refresh based on results
Important Things to Remember
To make performance marketing work efficiently, you need more than just an ad budget. Your landing page, messaging, and data tracking should all work together. UrbanDox ensures you’re campaign-ready before launch and provides ongoing support for optimization.
-
Define clear KPIs (e.g., leads, CPA, ROAS)
-
Ensure fast-loading landing pages
-
Set up proper event tracking (Google Analytics, Meta Pixel)
-
Keep ad creatives fresh and test variants
-
Track conversions across channels (Google, Meta, etc.)
-
Use remarketing and lookalike audiences
-
Monitor ad frequency to prevent burnout
-
Regularly update negative keyword lists
-
Split-test ad copies and headlines
-
Use dedicated landing pages for better conversion rates
Talk to Our Team Our Experts Are Ready
What is Performance Marketing?
Performance Marketing is a digital marketing strategy where advertisers pay only when a specific action — like a sale, lead, or click — is achieved. Unlike traditional campaigns, performance marketing is entirely ROI-focused, measurable, and adaptable. It includes platforms like Google Ads, Facebook Ads, and LinkedIn Ads, enabling businesses to precisely target their audience and drive conversions.
This approach is ideal for startups, e-commerce platforms, service-based businesses, and brands that need real-time tracking and performance analytics. UrbanDox helps businesses build result-centric campaigns that not only increase visibility but also directly impact the bottom line through lead acquisition and customer retention.
Why Invest in Performance Marketing?
Performance marketing empowers businesses to scale fast without wasting ad spend. Its precise targeting and pay-per-result model make it ideal for businesses with clear performance goals like lead generation or eCommerce sales. With smart tracking and audience segmentation, performance marketing offers flexibility, accountability, and high ROI for every advertising rupee spent.
-
Budget efficiency: Pay only for results (clicks, leads, conversions)
-
Real-time tracking and optimization
-
Highly measurable and transparent
-
Audience-specific targeting across digital channels
-
Scalable based on business goals and budget
-
Multi-platform integration for holistic marketing
-
Remarketing and funnel re-engagement
-
Faster go-to-market strategy for new products/services
Who Can Use Performance Marketing?
Any business looking to grow digitally with a defined performance goal can use performance marketing. Whether you’re a new D2C brand, a real estate firm, a B2B SaaS company, or a healthcare provider — this strategy delivers direct ROI by reaching the right users at the right time with the right message.
-
eCommerce businesses seeking sales or repeat purchases
-
Startups looking for user acquisition and brand visibility
-
Service businesses targeting leads or bookings
-
Education and EdTech brands looking for enrollment or form fills
-
Mobile apps wanting installs or in-app purchases
-
B2B firms needing inbound qualified leads
-
Real estate or finance firms aiming at high-ticket inquiries
-
Agencies and aggregators managing client campaigns
Essential Setup Requirements
To get started with a performance marketing campaign, we’ll require account access, brand creatives, and performance goals. This helps us define your campaign structure, audience segmentation, and ad creative strategy.
-
Access to ad platforms (Google Ads, Meta Business Manager, etc.)
-
Website or landing page URL
-
Product or service catalog (if eCommerce)
-
Defined campaign objectives and KPIs
-
Existing creatives (banners, videos, etc.)
-
UTM structure and Google Analytics access (for tracking)
-
CRM integration (if applicable)
-
Business verification documents for ad account creation
Campaign Execution Process
At UrbanDox, our performance marketing campaigns follow a full-funnel approach. We plan, launch, and optimize every stage of the journey — from awareness to action. Here’s how our delivery works:
-
Discovery call to understand business goals & KPIs
-
Competitor & audience analysis
-
Media plan and platform recommendation
-
Ad account setup and audience segmentation
-
Campaign structure and budget planning
-
Creative design (banners, videos, copies)
-
Tracking setup (Google Tag Manager, Pixel, UTM links)
-
Campaign launch and daily performance monitoring
-
Weekly optimization reports & scaling strategies
-
Ongoing creative and targeting refresh based on results
Important Things to Remember
To make performance marketing work efficiently, you need more than just an ad budget. Your landing page, messaging, and data tracking should all work together. UrbanDox ensures you’re campaign-ready before launch and provides ongoing support for optimization.
-
Define clear KPIs (e.g., leads, CPA, ROAS)
-
Ensure fast-loading landing pages
-
Set up proper event tracking (Google Analytics, Meta Pixel)
-
Keep ad creatives fresh and test variants
-
Track conversions across channels (Google, Meta, etc.)
-
Use remarketing and lookalike audiences
-
Monitor ad frequency to prevent burnout
-
Regularly update negative keyword lists
-
Split-test ad copies and headlines
-
Use dedicated landing pages for better conversion rates
Frequently Asked Questions (FAQ's)
Q: What is performance marketing?
A: It’s a form of online advertising where you pay only for actual results like clicks, leads, or sales.
Q: Which platforms do you run ads on?
A: Google, Facebook, Instagram, LinkedIn, YouTube, and Native Ad Networks.
Q: Is there a minimum ad budget?
A: We recommend a minimum of ₹10,000/month per platform for effective campaign performance.
Q: Can you run ads for my Shopify or WooCommerce store?
A: Yes, we specialize in eCommerce performance marketing including Meta Catalog Ads, Google Shopping Ads, and Retargeting.
Q: Will I get access to performance reports?
A: Absolutely. We provide weekly and monthly performance reports with ROI tracking.
Q: Can UrbanDox also design my landing page?
A: Yes, we offer creative support including landing pages optimized for conversions.
Q: Do I need to have an existing ad account?
A: Not necessarily. We can help you create and verify new accounts as needed.
Q: How soon can the ads go live?
A: Campaigns usually go live within 3–5 business days post setup and approvals.
Q: Do you offer ongoing management and optimization?
A: Yes, our monthly plans include campaign management, optimization, and strategic scaling.
Q: What if my account gets flagged?
A: Our team follows strict ad policies to avoid disapproval. In case of any issues, we help resolve them quickly.
