Social Media Marketing (SMM) is the process of using social platforms to connect with your audience, build your brand, increase sales, and drive website traffic. It involves publishing high-quality content, listening to followers, engaging with them, and analyzing results.
SMM includes both organic (non-paid) strategies like regular posting and community engagement and paid strategies such as sponsored posts and ads. It’s a powerful tool for storytelling, brand awareness, and lead generation, especially when content is tailored to each platform’s algorithm and user behavior. At UrbanDox, we ensure that your social presence is always active, relevant, and delivering value to your target ma
Social media offers unmatched access to billions of potential customers worldwide. It allows businesses to speak directly to their audience, build relationships, and shape brand perception. Whether you’re a startup or a growing brand, a strategic SMM plan increases visibility, encourages engagement, and boosts credibility.
Builds brand awareness and authority
Directly engages with customers and prospects
Drives traffic to website or landing pages
Supports SEO and content strategies
Facilitates customer support and feedback
Increases conversions through retargeting and ads
Cost-effective and scalable based on your goals
Valuable analytics to measure performance
Any business, entrepreneur, or public figure aiming to grow their digital presence can benefit from SMM. Whether you sell products, provide services, or offer expertise — social media is the go-to channel for connecting with a wider audience.
E-commerce businesses and D2C brands
Real estate and hospitality companies
Coaches, consultants, and creators
Medical and health service providers
Local shops and service-based businesses
Educational institutions and ed-tech platforms
NGOs, personal brands, and influencers
Event organizers and entertainment firms
To launch your social media marketing campaign smoothly, we require a few foundational assets. This ensures consistency, clarity, and effective audience targeting across platforms.
Brand logo and style guide (if available)
Company introduction and product/service list
Access to existing social media accounts (or creation permissions)
Previous creatives (optional, for reference)
Target audience demographics and persona
Campaign goals (e.g., engagement, followers, leads, etc.)
Contact details for call-to-action posts
Any brand slogans or taglines
We use a structured SMM workflow to ensure quality content, consistent engagement, and optimal performance. Each post is backed by strategy and purpose.
Initial consultation and goal alignment
Social media audit (if applicable)
Platform-wise content calendar preparation
Visual theme and design style setup
Monthly content creation (graphics + captions)
Approval and scheduling of posts
Daily posting, stories, reels, and highlights (as per plan)
Community management (comments, DMs, engagement)
Paid ads setup (optional)
Monthly insights & performance reporting
SMM requires consistency, quality, and adaptability. Each platform behaves differently, and strategies must align accordingly. UrbanDox handles not just content, but audience behavior, post timing, and feedback management for results that matter.
Be consistent across platforms with branding
Tailor content format to each platform (e.g., reels, carousels, posts)
Regularly interact with followers to build loyalty
Optimize posting times for maximum engagement
Monitor insights and adjust strategy accordingly
Hashtags are important but should be strategic
Run occasional contests or polls to boost activity
Track link clicks and conversions using analytics
Visual storytelling builds better connections
Paid promotions help accelerate reach and impact
Social Media Marketing (SMM) is the process of using social platforms to connect with your audience, build your brand, increase sales, and drive website traffic. It involves publishing high-quality content, listening to followers, engaging with them, and analyzing results.
SMM includes both organic (non-paid) strategies like regular posting and community engagement and paid strategies such as sponsored posts and ads. It’s a powerful tool for storytelling, brand awareness, and lead generation, especially when content is tailored to each platform’s algorithm and user behavior. At UrbanDox, we ensure that your social presence is always active, relevant, and delivering value to your target ma
Social media offers unmatched access to billions of potential customers worldwide. It allows businesses to speak directly to their audience, build relationships, and shape brand perception. Whether you’re a startup or a growing brand, a strategic SMM plan increases visibility, encourages engagement, and boosts credibility.
Builds brand awareness and authority
Directly engages with customers and prospects
Drives traffic to website or landing pages
Supports SEO and content strategies
Facilitates customer support and feedback
Increases conversions through retargeting and ads
Cost-effective and scalable based on your goals
Valuable analytics to measure performance
Any business, entrepreneur, or public figure aiming to grow their digital presence can benefit from SMM. Whether you sell products, provide services, or offer expertise — social media is the go-to channel for connecting with a wider audience.
E-commerce businesses and D2C brands
Real estate and hospitality companies
Coaches, consultants, and creators
Medical and health service providers
Local shops and service-based businesses
Educational institutions and ed-tech platforms
NGOs, personal brands, and influencers
Event organizers and entertainment firms
To launch your social media marketing campaign smoothly, we require a few foundational assets. This ensures consistency, clarity, and effective audience targeting across platforms.
Brand logo and style guide (if available)
Company introduction and product/service list
Access to existing social media accounts (or creation permissions)
Previous creatives (optional, for reference)
Target audience demographics and persona
Campaign goals (e.g., engagement, followers, leads, etc.)
Contact details for call-to-action posts
Any brand slogans or taglines
We use a structured SMM workflow to ensure quality content, consistent engagement, and optimal performance. Each post is backed by strategy and purpose.
Initial consultation and goal alignment
Social media audit (if applicable)
Platform-wise content calendar preparation
Visual theme and design style setup
Monthly content creation (graphics + captions)
Approval and scheduling of posts
Daily posting, stories, reels, and highlights (as per plan)
Community management (comments, DMs, engagement)
Paid ads setup (optional)
Monthly insights & performance reporting
SMM requires consistency, quality, and adaptability. Each platform behaves differently, and strategies must align accordingly. UrbanDox handles not just content, but audience behavior, post timing, and feedback management for results that matter.
Be consistent across platforms with branding
Tailor content format to each platform (e.g., reels, carousels, posts)
Regularly interact with followers to build loyalty
Optimize posting times for maximum engagement
Monitor insights and adjust strategy accordingly
Hashtags are important but should be strategic
Run occasional contests or polls to boost activity
Track link clicks and conversions using analytics
Visual storytelling builds better connections
Paid promotions help accelerate reach and impact
Q: Which platforms do you manage?
A: We manage Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube based on client goals.
Q: Do I need to provide content?
A: Not necessarily. We handle content ideation, design, and writing. Your inputs are welcome for customization.
Q: Can I approve posts before they go live?
A: Yes, we share a content calendar for approval each month.
Q: Do you offer Instagram Reels or video editing?
A: Yes, we create short-form videos and reels tailored to current trends and algorithms.
Q: How soon can we start seeing results?
A: Organic growth takes 2–3 months. Paid promotions deliver faster, trackable outcomes.
Q: Can you run ads as part of this service?
A: Absolutely. We offer boosted post campaigns and advanced ad funnel setups.
Q: Do you manage comments and DMs?
A: Yes, community management is included in our full-service plan.
Q: Can I change or cancel the plan?
A: Yes, with a 15-day prior notice or as per your agreement.
Q: Will I get monthly reports?
A: Yes, detailed platform-wise analytics reports are shared monthly.
Q: Can I use my old posts?
A: Yes, we can repurpose previous content and blend it into fresh campaigns.